{"title":"The Desert Loom Story","description":"\u003cp\u003e\u003cstrong\u003eA Silent Dialogue\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe loom holds a conversation between wood and strings with human hands , translating patience into tangible poetry.\u003c\/p\u003e","products":[{"product_id":"calista-1","title":"CALISTA","description":"\u003cp\u003e\"Calista\" functions as both a functional floor covering and a textile artwork, making it a highly effective anchor for a contemporary living room that embraces modern-eclectic styling. The combination of the deep-cobalt blue and the creamy sand provides a grounded, stable base, while the intentional, strategic placement of the fushcia diamonds instils a playful high-energy contrast. This perfect balance between complexity and symmetry ensures a commanding attention without overwhelming a room. The maker Mr. Ramkrishna Kumar took approximately 5 weeks to get this piece ready including tasks like dyeing the yarns, setting up the loom's warp threads and doing the finishing edge-binding. \u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"4X6 FEET","offer_id":49941328625906,"sku":null,"price":11990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Calista-4x6ft_0005_Layer6.jpg?v=1783601374"},{"product_id":"carmen-copy","title":"CARMEN","description":"\u003cp\u003e\"Carmen\" feels both timeless and grounded, turning any floor space into a canvas of cultural depth and contemporary warmth. The intricate, symmetrical patterns depict heritage kilim designs that create a rhythmic visual flow, while the delicate, hand-knotted fringe at either ends add a touch of grounded, artisanal charm. At it's heart lies a bold composition of deep crimson reds, earthy forest greens and warm mustard yellows, set against contrasting bands of stark black and soft cream. Time taken to weave this design was 22 days approximately. The weaver behind the loom is Mr. Ramkrishna from Jodhpur. He adds that these patterns took a bit longer as they require to check for color breaks and patterns more frequently. \u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"3x5 Feet","offer_id":49941329772786,"sku":null,"price":9990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Carmen-3x5ft_0003_Layer4.jpg?v=1782817174"},{"product_id":"cordelia-1","title":"CORDELIA","description":"\u003cp\u003e\"Cordelia\"  is a hand-woven masterpiece of modern folk art with a playful dance of stylized tulips and a vibrant heart that pulses with energy. It serves as the beating heart of your home. You can feel the deliberate balance between wild and structured, tribal tradition. It simply invites you to kick off your shoes, stand still and appreciate the artistry beneath your feet. \u003c\/p\u003e\n\u003cp\u003eMaterial: COTTON \u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"6.5X8.5 FEET","offer_id":49941333999858,"sku":null,"price":21990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Cordelia-6.5x8ft_0005_6.jpg?v=1784177008"},{"product_id":"nova-1","title":"NOVA","description":"\u003cp\u003e\"Nova\" is a rhythmic centrepiece that brings a global-inspired energy to your home. The composition of deep blue and lighter blue horizontal stripes create a perfectly balanced and inviting pattern that feels both grounded and spirited. This contemporary color palette makes it an ideal fit for spaces that embrace personality and warmth. It transforms the room into a curated sanctuary of style and comfort. All thanks to Mr. Ramkrishna Kumar from Jodhour to bring this design to life. \u003cbr\u003e\u003cbr\u003eTime taken to finish : 26 days approximately.  \u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"4X6 FEET","offer_id":49941335539954,"sku":null,"price":10990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Nova-4x6ft_0004_53ec20d0-8269-4fbd-ab75-ee5b5ef41e0f.jpg?v=1785838486"},{"product_id":"zora-1","title":"ZORA","description":"\u003cp\u003e\"Zora\" is a striking example of traditional craftsmanship, radiating an earthy, soulful elegance that will anchors a room with its bold, symbolic motifs. It is an ideal centrepiece for anyone looking to infuse their space with history, depth and a touch of grounded, artisanal charm. Whether layered over hardwood or anchoring a minimalist seating area, it brings an undeniable richness and a soulful warmth to your living space. This one is not only ours, but also our karigar, Mr. Ramkrishna Kumar who equally enjoyed creating and appreciating this design. \u003c\/p\u003e\n\u003cp\u003eMaterial: COTTON + WOOL\u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"4X6 FEET","offer_id":49941336260850,"sku":null,"price":10990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Zora-3x5ft_0004_Layer3.jpg?v=1783937388"},{"product_id":"elara-1","title":"ELARA","description":"\u003cp\u003e\"Elara\" features a bold, sun-drenched orchid-pink foundation, curated with crisp black zig-zag borders and intricate, diamond-patterned medallions that draw the eye along its length. The accents and tactile finish adds a touch of rustic sophistication that perfectly bridges the gap between curated elegance and cozy, bohemian charm. Whether placed in a sleek modern hallway or as a striking accent in a living room, this rug sets the tone for the entire room. Ramkrishna Kumarji from Jodhpur kept sending us pictures as it unfolded. He took two and a half weeks to finish this piece. Fun fact: We were very tempted to keep this for ourselves until we decided that would be very unfair! :)\u003c\/p\u003e\n\u003cp\u003eMaterial: COTTON \u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"2X8 FEET","offer_id":49941339078898,"sku":null,"price":11990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Elara-2x8ft_0003_Layer4.jpg?v=1783940594"},{"product_id":"camellia-1","title":"CAMELLIA","description":"\u003cp\u003e\"Camellia\" is a masterful collision of styles, where patch feels like a chapter from a different world. This piece functions less like a simple floor covering and more like an art installation. It is an invitation to embrace maximalism, turning your floor into a curated canvas of texture, culture and fearless design. Time taken to create this beauty was approximately 6 weeks including dyeing the yarns, setting up the loom's warp threads and doing the finishing edge-binding. Very proud of this piece created by our Karigar in Jodhour, Mr. Ramkrishna Kumar.\u003c\/p\u003e\n\u003cp\u003eMaterial: COTTON + WOOL\u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"4X6 FEET","offer_id":49941341602034,"sku":null,"price":10990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Camellia-4x6ft_0005_Layer14.jpg?v=1783940464"},{"product_id":"rory-1","title":"RORY","description":"\u003cp\u003e\"Rory\" is a vibrant storyteller for your floors. This rug is a masterpiece in dynamic folkloric expression, featuring a rich tapestry of deep reds, soft corals, and striking high-contrast geometric motifs. It brings an energising, bohemian spirit to your space, that promises to infuse your room with warmth, energy, and a beautifully curated global aesthetic. It brings a worldly, well-traveled aesthetic to your modern space. Time was mostly taken to get the perfect red and coral hue that is complimenting with yellow and a dash of green. It's the hands that weave such beautiful patterns ultimately who are creating the magic!\u003c\/p\u003e\n\u003cp\u003eMaterial: COTTON + WOOL\u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"4X6 FEET","offer_id":49941353267442,"sku":null,"price":10990.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Rory-4x6ft_0002_Layer_11.jpg?v=1783931002"},{"product_id":"amara-1","title":"AMARA","description":"\u003cp\u003e\"Amara\" is more than just decor. It is an invitation to embrace a life filled with texture, history and vibrant charm. Whether it is the grounding of the bohemian grace in this design or the lending of the artistic spirit to a lively family room. It positively makes you sink into a space that feels deeply personal, curated, and undeniably cozy. Our master artisan, Mr. Ramkrishna Kumar took 15 days to create this only because of his decades of experience that naturally makes him work faster. \u003c\/p\u003e\n\u003cp\u003eMaterial: COTTON + WOOL\u003c\/p\u003e","brand":"The Artisanal Company","offers":[{"title":"4X6 FEET","offer_id":49941354348786,"sku":null,"price":10990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/files\/Amara-4x6ft_0005_Layer5.jpg?v=1783936720"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0827\/0515\/4290\/collections\/liv_clt1.jpg?v=1783598797","url":"https:\/\/theartisanalcompany.com\/collections\/the-desert-loom-story.oembed","provider":"The Artisanal Company","version":"1.0","type":"link"}